The FMCG specialist
Clever Clover invests in young entrepreneurs with innovative FMCG ideas with the potential of sustainable growth within 3 to 5 years.
We help you to excel at your business!
We do only invest when we can sustainably drive company values with our expertise – experience, network and expert pool.
Located in the hearts of Amsterdam and Vienna
Our Partner Portfolio
Clever Clover invests in early stage businesses. Are you looking to invest in one of our startups?
Our vision is to look at opportunities for innovation in the traditional business sectors.
About us
Uniquely, our investors are often individuals who have achieved business success themselves and wish to provide more than just capital to start-ups. This is an important part of the Clever Clover advantage. Our supported companies benefit from outstanding expertise and peer networks that other accelerators just cannot provide.
We are a startup
The unique vision for Clever Clover is simple: To look beyondweb and digital start-ups to the countless other opportunities for innovative ideas and new business models in traditional industries.
Scoot and Ride
Meet a great new consumer product, Scoot & Ride. With a simple click and turn, this children’s scooter turns into a bike. Perfect for tired children who can no longer scoot around.
Robin Williams
Robin Williams has immersed himself in the start-up business arena. He is founder and managing director of his own start-up, Brighter Foods (voted Wales Start-Up of the Year 2016) and part of Clever Clover which mentors, supports and invests in start-ups across Europe.
Robin’s company, Brighter Foods, innovates, develops and produces snack bars for its business partners in the healthier added value sectors such as free-from and weight control. They’ve also launched their own bespoke snack bar -Wild Trail - already shortlisted for a Good Choice Quality Food Award. Robin says he met his fair share of challenges when he launched Brighter, including sourcing funding to design and build the company's own factory in Tywyn, Gwynedd. He credits his success (turnover was over £10m in the first full year of trading and he now employs over 150 people and can make over two hundred million snack bars a year) to a strong team, a sound knowledge of the sector, tenacity, a positive workplace culture, excellent quality and customer service and some creative thinking. Crucially he made sure the funding they finally secured to launch worked hard and delivered the momentum they needed to make a mark in this huge and growing market.
Brandnew Award winner Flying Tent in a talk with Clever Clover expert Jens Köster
Clever Clover expert Jens Köster with Eva Riesemann and David Düt Dietrich about innovations at this year's ISPO and the winner of the ISPO2017 Brandnew Award, Flying Tent.[embed]https://youtu.be/wXXpNBg-vzs[/embed]
New Expert Tanja Hacker
Clever Clover is delighted to announce that another great expert has joined our ranks as of January.
Mag. Dr. Tanja Hacker worked as purchasing director for Lidl, Aldi and Hofer, where she was in charge of purchasing for up to 28 countries. She has created real change in the retail industry: both nationally and internationally, in addition to developing a sustainability strategy for a global retailer and introducing low sugar, fat and salt products.
Tanja will focus on internationalisation for our startup-partners, identifying opportunities for them to grow beyond the current borders of their markets.
We are happy to have been able to onboard Tanja and are convinced this will boost the reach of our startups in the months to come.
Wellcome Tanja - this is for a great 2021 start !
sportvideos365 reached 100 Million Video Views
sportvideos365 is rapidly reaching out to new Markets and Partners who are eager to support Amateur and Youth Sports. sportvideos365 Video Live Ticker enables and empowers teams and clubs to produce and publish short video clips of their best sport highlights. All this in real-time, uploaded to club websites and partner sites with a simple one-click technology. It has never been easier to produce high quality video content and keep players, fans and partner sites connected with the latest action in real time.„Our video technology for sportvideos365 is innovative and at the same time very affordable. It’s quick and easy to implement throughout global sports industry“ says Matúš Parízek, Managing Director of Austrian-Slovak start-up sportvideos365.Part of the popularity, and rapid growth of sportvideos365 is due to the fact that it offers its mobile application to clubs for free, winning them big fans within the amateur and semi-professional sports industry. By using sportvideos365, each sports club can dynamically and easily build up its own digital DNA. Thanks to our state of the art technology, clubs can quickly and effectively create real-time highlights for all of their sporting events. Apart from this, we equip all clubs with their own personal free club TV and we additionally work to promote them on the most favorite partner sites in each country.
sportvideos365 successfully established itself within Germany and Austria, where some of the largest sports portals and sports federations are using its state of art video technology to catch all sporting highlights on tape.For now sportvideos365 is being used by teams and clubs across Germany, Switzerland, Austria, Spain, Slovakia, Czech Republic and Brazil. New markets are being entered fast. „From a long term perspective we want to see our technology used across the globe. For now we are focusing on working with our existing users and entering new markets in Europe and South America“ says Thomas Aigner, CEO.This ambitious start-up is rapidly growing in fanbase, and is expanding every day.The statistics speak for themselves: +100.000.000 video views
+200.000 goals
+700.000 highlights
+50.000 games captured and shared in real-time (official statistics www.sportvideos365.com – April 2017).sportvideos365 predict massive growth in the upcoming year. They are working hard to reach their goal of disrupting global amateur and youth sports as it is now, by connecting fans with real-time highlights at zero costs. Sports clubs and leagues that don´t have big financial resources can now have now improve their game by creating real-time video content, analyze it within a special sports video player, and publish it to fans and sponsors.„Our mission is to help youth, amateur and semi-professional sports to become more attractive. At the moment, all of the attention and financial support for sport is held by professional teams and clubs. Professionals represent just 1% of athletes, while the remaining 99% are fighting daily to grow their sport – but some of the best and most passionate scenes happen within amateur leages. We aim to tackle this problem head on, and create brighter future for amateur and semi-professional athletes“ says Thomas Aigner.Through using the sportvideos365 mobile app, each club can create cool digital content and reduce costs for running old and costly camera systems. The costs for using sportvideos365 are close to zero. “The only things a club needs is a smartphone, tripod and powerbank. Apart from this, clubs don’t pay anything to get capturing their highlights. On the contrary, we help clubs earn revenues through sponsor activation within their videos. These revenues can go a long way in helping amateur athletes grow their game“. Another big advantage is that clubs don´t need internet while they are recording. They can connect to a WiFi network after the game, with all the highlights automatically uploaded to the club channel.Club TV for free, with all the PerksJust after installing the sportvideos365 Cam mobile app (available at Google Play Store and coming soon to iOs) and after a quick verification process, each club receives its own personalized club channel. Club TV has a number of cool functionalities, like real-time highlights, instant social media sharing, slow-motion replay, draw analysis directly in the web player, video branding and sponsor activation opportunities.
Our vision
By combining investment, knowledge, expertise and a hand picked network of acclaimed Experts to help businesses we invest in grow and succeed, our vision is to become a go to European venture capital fund specializing in the ‘old economy’ investments.We fund early stage companies with innovative FMCG, travel,leisure and manufacturing ideas . Apply now!
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A word from our investors
"I became involved with clever clover because this is not just an investment opportunity but it gave me a chance to be involved and where needed supply support."
Rober James SempleInvestor"We joined Clever Clover because of the diverse and enriching group of individuals who share a passion for great people, values and ideas which they want to make happen. And it´s a lot of fun!"
Philipe MetzgerInvestor "I fully support Clever Clover’s vision that the old economy is ripe for change and growth; for new ideas and new technology. Clever Clover’s unique focus on start-ups in the traditional industry sectors is exactly what our economy needs.”
Hans Peter HaselsteinerInvestor
