• The impact-focused accelerator
    for emerging consumer goods brands.

    We help mid-size companies to scale fast and roll-out to an international audience.

    Want to know more? Please apply here.

We are Clever Clover.

A pan-European team of passionate people who help and support innovative brands in the food industry.

Added value and strongholds.

In addition to providing experience and commitment, we play an active role in the growth of the companies, helping them navigate the retail space and building strategies to generate sustainable, long-term growth.

United by purpose.

You can’t achieve your goals without the right support. One of the key elements is to stay relevant by deepening ties with established partners.

Our Vision.

Clever Clover is a European FMCG specialist committed to growing alongside its clients and developing new ideas which enable their customers to create specific diets that meet their needs.

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Our Partners.

The past shows that we can’t achieve our goals and have a competitive advantage in the market without the right support. One of the key elements to achieve this is to stay relevant in a rapidly changing start-up world and deepen ties with established partners. Together with our partners we work on a model that generates sustainable growth for all parties involved.

The focus of Dharma Solutions lies on finding an optimal combination of different funding and financing options and to support start-ups with their funding applications. This means, among other things, help with the business model, the business plan as well as market and competition analyses. The aim is to help navigate through the financing landscape, to relieve administrative work and to ensure that start-up teams can concentrate on their own expertise.

Chartered Brands was founded in 2003, building on previous team success in brand acquisition, management and divestment in the decades before. Over the years they have developed and proved their brand value management approach. This breaks into brand assessment, and realisation of tangible value from growth to monetisation. They work with and for partners of all types, from global multinationals to start-ups. They work across all consumer packaged goods sectors and have been particularly successful over the past decade with the launch of brand leaders into food and drink categories.

Niceshops GmbH is an internationally active Austrian online trading and e-commerce company with headquarters in Saaz, Styria, and additional locations in Graz, Vienna and Ulm. The company operates around 40 different shop portals – a total of 341 international online shops.

5M Ventures is a unique start-up accelerator that meets all the needs of entrepreneurs: Fundraising, Consulting, Media For Equity, Space Purchasing and an Investment Fund dedicated to Consumer Goods.

EIT Food is the world’s largest and most dynamic food innovation community. We accelerate innovation to build a future-fit food system that produces healthy and sustainable food for all. Supported by the EU, we invest in projects, organisations, startups and individuals that share our goals for a healthy and sustainable food system. Every year, 1000+ agrifoodtech startups apply to our programmes and 100+ receive support through mentoring, coaching, investment or being connected to corporates and other ecosystems to help them thrive.

FEAST is a strategic investment company with decades of combined experience in China’s food industry. Grown from F&B import and brand-building specialists, their team of domain experts live and breathe for their brands. They enable rapid evaluation and operations covering every step from market entry due diligence, consumer insights, online-first brand management to omnichannel sales execution. All of this is fused by decisive leadership and working hand-in-hand, to get your product, where it needs to go.

In her 16-year career as a purchasing and supply chain manager, Margot has worked in many well-known companies (Interspar, SPAR, Nestlé).

As the founder and head of Procfit GmbH, Margot and her team have already successfully completed more than 800 supply chain projects. Regardless of the order quantity, which industry and which country – there is no purchasing project that Margot has not yet seen and carried out. Her immense experience helps you to safely master the hurdles and pitfalls of international sourcing.

The regulations of PPWR and the Austrian Waste Management Act are complex and raise many questions. That’s why we provide start-ups with comprehensive support: from advice on the design and recyclability of sustainable product packaging to the development and use of recycling formulas and the correct removal of obligations as well as customised waste management solutions for any waste that arises. This allows start-ups to concentrate fully on their business idea and its growth – we take care of the sustainability aspects and solve regulatory challenges.

Sandra is founder and CEO of the Limbio®Group and its associated companies. She uses functional magnetic resonance imaging (fmri) to study the effect of advertising and sales measures on the customer brain for major brands. Sandra is also a B2B coach for neurocommunication and Wanting®- strategies as well as the developer of the neurocommunication- concept MotionPoints®. Her company serves over 170 customers in the divisions: brain scan marketing, neuro recruiting and limbic presenting.

Stefan is a multi-faceted academic. As the coordinating head of the degree program he conveys to his students that opportunity recognition is more than a strategy – it is a passion! He sees himself as a facilitator that brings together the right people at the right moment. In his point of view, a strong network draws on consideration for one another and not just oneself. Sharing creates opportunities! Some Success Stories of Clever Clover have already kicked off in his courses and for sure, others will follow.

FREUDEBRINGER specialises in innovative, referral-based product sampling. By involving trusted individuals and experts in their campaigns, they don’t just distribute products—they spark accurate recommendations and create authentic brand engagement from the start.

The focus lies on targeted, measurable sampling strategies that connect brands directly with consumers in the most effective way: through people they trust. For startups, this means fast, honest market feedback and genuine connections with potential customers from day one.

Together with FREUDEBRINGER, we help early-stage ventures build momentum, grow visibility, and get their products exactly where they need to be: in front of the people who matter most.

Food Collective is renowned for supporting innovative brands with ethically produced food. Through this partnership, Clever Clover’s startups access a network prioritizing transparency, sustainability, and forward-thinking consumer values. The alliance provides Austrian startups with a unique opportunity to test and scale their innovations in one of Europe’s most progressive food markets.

Serbia’s most dynamic FMCG launchpad, SEE UP offers clever clover startups a direct landing zone in Southeast Europe via Belgrade. Together, we unlock access to key retail accounts, joint acceleration formats, and shared go-to-market platforms. With a strong regional network and sharp execution focus, SEE UP enables faster market entry for high-potential founders. Led by Dušan Obradović, the team brings deep ecosystem expertise and a commitment to delivering real, long-term value for startups, investors, and partners alike.

Working with Clever Clover has provided startups access to valuable resources, mentorship, and industry expertise, helping them accelerate their growth and navigate challenges more effectively.

For Erste Bank, this collaboration has fostered innovation and connected the bank with emerging trends in the FMCG startup ecosystem. Additionally, the partnership has created opportunities for mutually beneficial networking, enhancing both the startups‘ visibility and Erste’s reputation as a forward-thinking financial institution.

At REWE, we see our producers as equal partners. To ensure that small businesses and start-ups receive the support they need, we collaborate with Clever Clover.

They provide deep insights and independent advice and positively influence business development. Together, we foster growth and success for all our partners. In this way, we have already achieved great successes in the start-up business.

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Startupticket.

Together with Erste Bank and REWE International, we have proved to be an impact-focused partner which helps mid-size companies that are coming through the startupticket scale fast and roll-out to an international audience.

Want to know more? Have a look.

Clever Clover’s Current Startups.

 

It’s all about the people. Always.

See open roles

Some insights.

Clever Clover is in Lower Austria, Austria.

1 Woche 6 tage vor

We’re thrilled to share that this week marks another exciting chapter for Clever Clover: the national launch of our Care Lab Divas functional drinks in Mehr sehen

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2 Wochen 5 tage vor

New Energy in the Clever Clover Office! We’re excited to welcome Sophia to the Clever Clover crew. With a hands-on background in luxury retail, healthcare, Mehr sehen

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3 Wochen 40 protokoll vor

New Energy in the Clever Clover Office! We’re excited to welcome Sophia to the Clever Clover crew. With a hands-on background in luxury retail, healthcare, Mehr sehen

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Clever Clover is at See-Up.

3 Wochen 2 tage vor

A new milestone on our journey to connect Europe’s most exciting startup ecosystems. Today, we officially signed our cooperation agreement with the SEEUP accelerator – Mehr sehen

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3 Wochen 4 tage vor

I had the pleasure of joining Sandra Preiss from Limbiosan for an honest conversation on her podcast “Mut, Marke, Mensch – Ein Investor spricht Klartext”. Mehr sehen

#15: Mut. Marke. Mensch. Ein Investor spricht Klartext.

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Clever Clover is in Bratislava Region, Slovakia.

1 Monat 1 Tag vor

⸻ Excited to join the Visegrad 4 Business Conference 2025 at Bratislava Castle this week, together with the Clever Clover team. We’ll be present with Mehr sehen

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Clever Clover is at METAStadt.

1 Monat 4 tage vor

Last Tuesday, four of our startups proudly took part in the BILLA Regionalitätsmesse 2025 – an event that brought together thousands of BILLA employees from Mehr sehen

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Clever Clover is at REWE International AG.

1 Monat 1 Woche vor

“Show us something new” – a clear call to action for Austria’s food innovators. In the latest issue of REGAL, Heinrich Prokop, Co-Founder of Clever Mehr sehen

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1 Monat 2 Wochen vor

Great news from Slovakia: Matus Parizek, our expert for business development and market entry, has been appointed advisor to the Council of Slovak Exporters. LinkedIn: Mehr sehen

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Clever Clover Team.

Clever Clover invests not only capital but also access to a broad network of established industry specialist from all essential disciplines.

This enables Clever Clover’s start-ups to gain an edge by having access to world-class expertise in an easy  and affordable way. In addition to this network of hand-picked advisors, Clever Clover offers start-ups connectivity to its wider peer network.

Get to know us
25+

Experts

8

Countries

80+

Start-ups