The FMCG specialist

Clever Clover invests in young entrepreneurs with innovative FMCG ideas with the potential of sustainable growth within 3 to 5 years.

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We help you to excel at your business!

We do only invest when we can sustainably drive company values with our expertise – experience, network and expert pool.

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Located in the hearts of Amsterdam and Vienna

Our Partner Portfolio

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Clever Clover invests in early stage businesses. Are you looking to invest in one of our startups?

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Our vision is to look at opportunities for innovation in the traditional business sectors.

About us

Uniquely, our investors are often individuals who have achieved business success themselves and wish to provide more than just capital to start-ups. This is an important part of the Clever Clover advantage. Our supported companies benefit from outstanding expertise and peer networks that other accelerators just cannot provide.


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FMCG Focused
Uniquely, our investors are often individuals who have achieved business success themselves and wish to provide more than just capital to start-ups. This is an important part of the Clever Clover advantage.
Fly Fit
Clever Clover invested in FlyFit because it fits solidly with the expertise of the Clever Clover founding team, namely food and retail.
Heinrich Prokop
Heinrich Prokop has an outstanding track record in international business and as an investor in start-ups and entrepreneurial businesses. His industry experience is in manufacturing, food production, supply chain management and retail.

Responsibilities:

  • Managing Director NEO Investments BV - the investment fund for Clever Clover
  • Phase II assessor of business proposals
  • Provides support to partners in areas of financial management, manufacturing, production and supply chain
  • managing finance and operations for the direct investment portfolio and fund investment portfolio, with responsibility for financial and operational due diligence for investments of NEO investments BV.
FlyFit now available on all United Airlines Domestic Flights
After Delta Airlines, also United Airlines started to sell the FlyFit gluten-free Antioxidant Fruit & Nut Mix for all domestic flights in the US. All FlyFit products contain a combination of key immune supporting vitamins and minerals. Research has confirmed that the key ingredients in FlyFit such as Vitamin B1, C and Zinc support immune health. The delicious blend of premium quality nut mixes provides nourishment, supplies energy and revitalizes the body with a lot of Antioxidants and Omega. Of course they are suitable for Vegans. The  immense sales success within the first two months showed that passengers are not only willing to buy but even more looking for a healthy  snack alternative for traveling.
Brandnew Award winner Flying Tent in a talk with Clever Clover expert Jens Köster
Clever Clover expert Jens Köster with Eva Riesemann and David Düt Dietrich about innovations at this year's ISPO  and the winner of the ISPO2017 Brandnew Award, Flying Tent. [embed]https://youtu.be/wXXpNBg-vzs[/embed]
Again Heinrich Prokop will be part of the jury of Austrian’s largest start-up show
2min2mio is coming back again! Clever Clover founder Heinrich Prokop is looking forward to a lot of interesting new ideas and great young entrepreneurs. Last season 60 start-ups could collect investments more than 12.5 mill. € and also Clever Clover added some very interesting companies to the company portfolio #cleverclover #2min2mio #startups

Our vision

By combining investment, knowledge, expertise and a hand picked network of acclaimed Experts to help businesses we invest in grow and succeed, our vision is to become a go to European venture capital fund specializing in the ‘old economy’ investments.We fund early stage companies with innovative FMCG, travel,leisure and manufacturing ideas . Apply now!

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A word from our investors

"I became involved with clever clover because this is not just an investment opportunity but it gave me a chance to be involved and where needed supply support."Rober James Semple
Rober James SempleInvestor
"We joined Clever Clover because of the diverse and enriching group of individuals who share a passion for great people, values and ideas which they want to make happen. And it´s a lot of fun!"Philipe Metzger
Philipe MetzgerInvestor
 "I fully support Clever Clover’s vision that the old economy is ripe for change and growth; for new ideas and new technology. Clever Clover’s unique focus on start-ups in the traditional industry sectors is exactly what our economy needs.”Hans Peter Haselsteiner
Hans Peter HaselsteinerInvestor