Robin Williams has immersed himself in the start-up business arena. He is founder and managing director of his own start-up, Brighter Foods (voted Wales Start-Up of the Year 2016) and part of Clever Clover which mentors, supports and invests in start-ups across Europe.

 Robin’s company, Brighter Foods, innovates, develops and produces snack bars for its business partners in the healthier added value sectors such as free-from and weight control. They’ve also launched their own bespoke snack bar -Wild Trail - already shortlisted for a Good Choice Quality Food Award. Robin says he met his fair share of challenges when he launched Brighter, including sourcing funding to design and build the company's own factory in Tywyn, Gwynedd. He credits his success (turnover was over £10m in the first full year of trading and he now employs over 150 people and can make over two hundred million snack bars a year) to a strong team, a sound knowledge of the sector, tenacity, a positive workplace culture, excellent quality and customer service and some creative thinking. Crucially he made sure the funding they finally secured to launch worked hard and delivered the momentum they needed to make a mark in this huge and growing market.