The FMCG specialist

Clever Clover invests in young entrepreneurs with innovative FMCG ideas with the potential of sustainable growth within 3 to 5 years.

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We help you to excel at your business!

We do only invest when we can sustainably drive company values with our expertise – experience, network and expert pool.

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Located in the hearts of Amsterdam and Vienna

Our Partner Portfolio

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Clever Clover invests in early stage businesses. Are you looking to invest in one of our startups?

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Our vision is to look at opportunities for innovation in the traditional business sectors.

About us

Uniquely, our investors are often individuals who have achieved business success themselves and wish to provide more than just capital to start-ups. This is an important part of the Clever Clover advantage. Our supported companies benefit from outstanding expertise and peer networks that other accelerators just cannot provide.

We are a startup
The unique vision for Clever Clover is simple: To look beyondweb and digital start-ups to the countless other opportunities for innovative ideas and new business models in traditional industries.
Beloved
Beloved is bringing an innovative spin to the humble date. Taking inspiration from thousands of years of use in Eastern cultures, Beloved turns dates into a range of healthy foods and syrups.
Jens Köster

Having worked in sales and account management for brands like Louis Vuitton, LEGO, Campari and Sara Lee, Jens is a highly experienced channel development expert. Now working as an independent consultant specialising in helping start-ups and SME develop effective sales practices, Jens is a top-flight expert now especially available for Clever Clover start-ups.

 “Clever Clover is the perfect match for establishing new ideas for "old economy" products. The knowledge exchange in a highly experienced network is one of the key success factors for a new company needing to scale rapidly. I am really looking forward to work with the whole team, the network, and our existing and new start-ups!”

Again Heinrich Prokop will be part of the jury of Austrian’s largest start-up show
2min2mio is coming back again! Clever Clover founder Heinrich Prokop is looking forward to a lot of interesting new ideas and great young entrepreneurs. Last season 60 start-ups could collect investments more than 12.5 mill. € and also Clever Clover added some very interesting companies to the company portfolio#cleverclover #2min2mio #startups
New Senior Expert
With great pleasure we can announce that another Senior expert will join Clever Clover later this month.
Martina Steinberger-Voracek has worked for more than 25 years in global C-Level Roles in FMCG, discovering new business opportunities, developing and implementing sales strategies to capture growth potentials,
“I have a real passion for tracking down and fully exploiting business potential. Supporting and coaching young entrepreneurs, being a sparring partner, is utmost inspiring and for me.” says Martina.
Martina has graduated in Business Administration at Karl Franzens Universität in Graz and gainend broad experience in Marketing and Key Account Management positions.
In her role as VP Regional Sales CEE and afterwards, as Corporate VP Global Sales she lead Henkel for many years.
Martina has joined in Postgraduate trainings ist Fontainebleau, IESE and HBS
Martina will share her expertise in complex projects - especially when it comes to strategy and business development and we are seriously happy and proud to welcome her on board of Clever Clover.
FlyFit now available on all United Airlines Domestic Flights
After Delta Airlines, also United Airlines started to sell the FlyFit gluten-free Antioxidant Fruit & Nut Mix for all domestic flights in the US. All FlyFit products contain a combination of key immune supporting vitamins and minerals. Research has confirmed that the key ingredients in FlyFit such as Vitamin B1, C and Zinc support immune health. The delicious blend of premium quality nut mixes provides nourishment, supplies energy and revitalizes the body with a lot of Antioxidants and Omega. Of course they are suitable for Vegans. The  immense sales success within the first two months showed that passengers are not only willing to buy but even more looking for a healthy  snack alternative for traveling.

Our vision

By combining investment, knowledge, expertise and a hand picked network of acclaimed Experts to help businesses we invest in grow and succeed, our vision is to become a go to European venture capital fund specializing in the ‘old economy’ investments.We fund early stage companies with innovative FMCG, travel,leisure and manufacturing ideas . Apply now!

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A word from our investors

"I became involved with clever clover because this is not just an investment opportunity but it gave me a chance to be involved and where needed supply support."Rober James Semple
Rober James SempleInvestor
"We joined Clever Clover because of the diverse and enriching group of individuals who share a passion for great people, values and ideas which they want to make happen. And it´s a lot of fun!"Philipe Metzger
Philipe MetzgerInvestor
 "I fully support Clever Clover’s vision that the old economy is ripe for change and growth; for new ideas and new technology. Clever Clover’s unique focus on start-ups in the traditional industry sectors is exactly what our economy needs.”Hans Peter Haselsteiner
Hans Peter HaselsteinerInvestor