The FMCG specialist

Clever Clover invests in young entrepreneurs with innovative FMCG ideas with the potential of sustainable growth within 3 to 5 years.

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We help you to excel at your business!

We do only invest when we can sustainably drive company values with our expertise – experience, network and expert pool.

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Located in the hearts of Amsterdam and Vienna

Our Partner Portfolio

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Clever Clover invests in early stage businesses. Are you looking to invest in one of our startups?

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Our vision is to look at opportunities for innovation in the traditional business sectors.

About us

Uniquely, our investors are often individuals who have achieved business success themselves and wish to provide more than just capital to start-ups. This is an important part of the Clever Clover advantage. Our supported companies benefit from outstanding expertise and peer networks that other accelerators just cannot provide.


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FMCG Focused
Uniquely, our investors are often individuals who have achieved business success themselves and wish to provide more than just capital to start-ups. This is an important part of the Clever Clover advantage.
Joerg Hummer
Joerg has for ten years ben running his own business consultancy in Austria, and before that had 15 years of senior positions, lastly being President and Board Member, at Jungbunzlauer International AG, the leading manufacturer of food ingredients. His breadth of experience in building international partnerships and business deals is substantial. “I love to work with young entrepreneurs. It matches perfectly with my capacity to observe, analyse and guide from a distance, as befitting to a professional who has been ‘around the kitchen’ as long as I have.”
FlyFit now available on all United Airlines Domestic Flights
After Delta Airlines, also United Airlines started to sell the FlyFit gluten-free Antioxidant Fruit & Nut Mix for all domestic flights in the US. All FlyFit products contain a combination of key immune supporting vitamins and minerals. Research has confirmed that the key ingredients in FlyFit such as Vitamin B1, C and Zinc support immune health. The delicious blend of premium quality nut mixes provides nourishment, supplies energy and revitalizes the body with a lot of Antioxidants and Omega. Of course they are suitable for Vegans. The  immense sales success within the first two months showed that passengers are not only willing to buy but even more looking for a healthy  snack alternative for traveling.
New Expert
Thomas Gigl EXPERT E-COMMERCE & ONLINE MARKETING   MMag. Thomas Gigl acquired his skills in e-commerce & online marketing as the founder and CEO of the e-commerce organic herbs & spices start-up ehrenwort. Genussmomente.   After graduating in international marketing from the WU Vienna and law from the University of Vienna Thomas joined Coca-Cola Hellenic and later Henkel to gather years of experience across different areas of the FMCG industry. After that, he deepened his online marketing skills by taking over the online department of the renowned weather data provider UBIMET.   In parallel, he founded his herbs & spices start-up ehrenwort. Genussmomente in 2017 which is well established in the Austrian market. In 2019 he founded the digital agency Brandpiloten to share his knowledge and support other start-ups in setting up and scaling their e-commerce business.
New Expert Tanja Hacker
Clever Clover is delighted to announce that another great expert has joined our ranks as of January.
Mag. Dr. Tanja Hacker worked as purchasing director for Lidl, Aldi and Hofer, where she was in charge of purchasing for up to 28 countries. She has created real change in the retail industry: both nationally and internationally, in addition to developing a sustainability strategy for a global retailer and introducing low sugar, fat and salt products.
Tanja will focus on internationalisation for our startup-partners, identifying opportunities for them to grow beyond the current borders of their markets.
We are happy to have been able to onboard Tanja and are convinced this will boost the reach of our startups in the months to come.
Wellcome Tanja - this is for a great 2021 start !

Our vision

By combining investment, knowledge, expertise and a hand picked network of acclaimed Experts to help businesses we invest in grow and succeed, our vision is to become a go to European venture capital fund specializing in the ‘old economy’ investments.We fund early stage companies with innovative FMCG, travel,leisure and manufacturing ideas . Apply now!

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A word from our investors

"I became involved with clever clover because this is not just an investment opportunity but it gave me a chance to be involved and where needed supply support."Rober James Semple
Rober James SempleInvestor
"We joined Clever Clover because of the diverse and enriching group of individuals who share a passion for great people, values and ideas which they want to make happen. And it´s a lot of fun!"Philipe Metzger
Philipe MetzgerInvestor
 "I fully support Clever Clover’s vision that the old economy is ripe for change and growth; for new ideas and new technology. Clever Clover’s unique focus on start-ups in the traditional industry sectors is exactly what our economy needs.”Hans Peter Haselsteiner
Hans Peter HaselsteinerInvestor