The FMCG specialist

Clever Clover invests in young entrepreneurs with innovative FMCG ideas with the potential of sustainable growth within 3 to 5 years.

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We help you to excel at your business!

We do only invest when we can sustainably drive company values with our expertise – experience, network and expert pool.

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Located in the hearts of Amsterdam and Vienna

Our Partner Portfolio

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Clever Clover invests in early stage businesses. Are you looking to invest in one of our startups?

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Our vision is to look at opportunities for innovation in the traditional business sectors.

About us

Uniquely, our investors are often individuals who have achieved business success themselves and wish to provide more than just capital to start-ups. This is an important part of the Clever Clover advantage. Our supported companies benefit from outstanding expertise and peer networks that other accelerators just cannot provide.

We are a startup
The unique vision for Clever Clover is simple: To look beyondweb and digital start-ups to the countless other opportunities for innovative ideas and new business models in traditional industries.
Thomas Hauer
Thomas' strong analytical and creative abilities enable him to gather valuable internal and external knowledge and to derive strong strategies and business models. He has 10 years of international marketing experience at Red Bull and Paulaner. Today, as a Design Thinking Expert, he advises companies on innovation processes and is the co-founder of keep, a start-up for long-lasting kitchen furniture.   „Through the combination of knowledge, experience, intuition, creativity and entrepreneurial spirit I am the catalyst for growth and success of start-ups. I believe that you have to do things you've never done before in order to reach places you've never been before.
New Senior Expert
With great pleasure we can announce that another Senior expert will join Clever Clover later this month.
Martina Steinberger-Voracek has worked for more than 25 years in global C-Level Roles in FMCG, discovering new business opportunities, developing and implementing sales strategies to capture growth potentials,
“I have a real passion for tracking down and fully exploiting business potential. Supporting and coaching young entrepreneurs, being a sparring partner, is utmost inspiring and for me.” says Martina.
Martina has graduated in Business Administration at Karl Franzens Universität in Graz and gainend broad experience in Marketing and Key Account Management positions.
In her role as VP Regional Sales CEE and afterwards, as Corporate VP Global Sales she lead Henkel for many years.
Martina has joined in Postgraduate trainings ist Fontainebleau, IESE and HBS
Martina will share her expertise in complex projects - especially when it comes to strategy and business development and we are seriously happy and proud to welcome her on board of Clever Clover.
New Expert Tanja Hacker
Clever Clover is delighted to announce that another great expert has joined our ranks as of January.
Mag. Dr. Tanja Hacker worked as purchasing director for Lidl, Aldi and Hofer, where she was in charge of purchasing for up to 28 countries. She has created real change in the retail industry: both nationally and internationally, in addition to developing a sustainability strategy for a global retailer and introducing low sugar, fat and salt products.
Tanja will focus on internationalisation for our startup-partners, identifying opportunities for them to grow beyond the current borders of their markets.
We are happy to have been able to onboard Tanja and are convinced this will boost the reach of our startups in the months to come.
Wellcome Tanja - this is for a great 2021 start !
Brandnew Award winner Flying Tent in a talk with Clever Clover expert Jens Köster
Clever Clover expert Jens Köster with Eva Riesemann and David Düt Dietrich about innovations at this year's ISPO  and the winner of the ISPO2017 Brandnew Award, Flying Tent. [embed]https://youtu.be/wXXpNBg-vzs[/embed]

Our vision

By combining investment, knowledge, expertise and a hand picked network of acclaimed Experts to help businesses we invest in grow and succeed, our vision is to become a go to European venture capital fund specializing in the ‘old economy’ investments.We fund early stage companies with innovative FMCG, travel,leisure and manufacturing ideas . Apply now!

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A word from our investors

"I became involved with clever clover because this is not just an investment opportunity but it gave me a chance to be involved and where needed supply support."Rober James Semple
Rober James SempleInvestor
"We joined Clever Clover because of the diverse and enriching group of individuals who share a passion for great people, values and ideas which they want to make happen. And it´s a lot of fun!"Philipe Metzger
Philipe MetzgerInvestor
 "I fully support Clever Clover’s vision that the old economy is ripe for change and growth; for new ideas and new technology. Clever Clover’s unique focus on start-ups in the traditional industry sectors is exactly what our economy needs.”Hans Peter Haselsteiner
Hans Peter HaselsteinerInvestor