The 7 Mantras of Clever Clover:

  1. We only work with friendly & nice people
  2. We talk the talk and walk the walk – we deliver.
  3. If it’s shit, we say so – bullshit is no currency in Clever Clover. We are face value.
  4. We do not believe our own lies.
  5. Nobody can buy our dignity, no matter how much they offer.
  6. If it does not feel right, it just isn’t – we work on gut feelings and are proud of those.
  7. We are loyal to our team of great people, our startups & network partners, even if circumstances change – good people stay good people.

Our Team.

We are trend and health conscious and deliver exciting, attractive products that contribute to people’s wellbeing.

We play an active role in our clients’ growth, build purpose in what they do and empower them as individuals by providing guidance in the field of entrepreneurship.

25+ Experts

with FMCG focus

80+ Brands

we’ve already supported

Our Management.

Marloes Voermans

Managing Director & Founding Partner

Marloes has spent nearly ten years as both managing director and investor with a focus on healthy food, beverages and nutrition in retail. She is an effective communicator of new ideas, with a strong international network and industry relationships. She leads the company’s international business development efforts and has been instrumental in structuring partnerships with large retailers and investors. Additionally, she is also responsible for the company’s overall strategy, deal sourcing and portfolio management.

Heinrich Prokop

Managing Director & Founding Partner

Heinrich has been working in the Food and FMCG industry for more than 20 years with an outstanding track record in international business. During his career he has invested in various start-up businesses primarily working alongside founders and helping them on their way into the retail sector. At present, Heinrich is one of Austria’s most recognised FMCG experts and assists in building powerful consumer brands.

Our Core Experts.

Marion Grammel (née Korherr)

Strategic Advisor to the Management Board | Brand & Marketing Expert

Marion has a degree in Business Consultancy with focus on Marketing & Sales. She has been involved in marketing since 2003 and has been working with national and international small and big players ever since. Her fields of expertise are positioning, brand development & strategy – especially for start-ups. Formerly a start-up founder, now a mentor, sparring partner, idea generator and still a start-up enthusiast as an independent consultant.

Michael Prünner

Venture Partner | Expert Sales & Marketing

Michael is an experienced expert in sales and marketing. Working with companies like LVMH – Moët Hennessy, Fever-Tree or as Country Manager for Monster Energy, he gained insights in some of the world’s most inspiring and interesting brands. He founded several companies in the past and co-founded 9Weine to change the way people buy wine online. Currently, he teaches at the University of Applied Science in Eisenstadt as a lecturer for digital marketing.

Ivana Kulenkampff-Thomann

Head of Experts & Senior Expert

Ivana is a passionate marketing professional with broad experience in FMCG and mineral oil industry both on company and agency side. She has worked for more than 25 years in international marketing leadership roles, focusing on innovation, brands growth strategy and communication in developing, positioning and communitating several international brands and products along with delivering sustainable value to the particular companies she worked for. Ivana graduated at Vienna University focusing on marketing and communication and delivers her profound knowledge and expertise to next generation at FH as a lecturer in product and marketing management for bachelor and master students.

Hans Lauterbach

Senior Expert

Hans has 25+ years of international management experience in large corporations and medium sized family-owned businesses. Successful in building sales organizations, restructuring and strategy implementation in the sporting goods, forest & chemical industry, the trained chemical engineer spent the last 10 years as a business consultant supporting companies and start-ups in the areas of automation, green-tech, med-tech, healthcare, life-science and genetic engineering.

Jörg Tomantschger

Expert Business Development

Jörg has significant experience (12+ years) in corporate environments as well as entrepreneurial settings. As a former management consultant and start-up founder with degrees in Environmental System Sciences and Finance, he has the toolkit and know-how to analyse and develop smart strategies with our start-ups. On the operational level, Jörg is an effective communicator in complex settings and a shrewd entrepreneur with a special focus on the financial aspects of running a company. Jörg works as a trusted advisor regarding strategy, finance and market access with quite a few of our start-ups. When not advising our clients or developing new projects, Jörg is a proud father of two, an avid outdoorsman, a foodie and an aspiring home brewer.

Manuela Unger

Senior Expert

Manuela is versatile senior professional who brings more than two decades of leadership experience in marketing, sales, and procurement within the FMCG sector where she held regional and local roles. Her analytical thinking, efficient communication, expertise in brand strategy and positioning, as well as her creative problem-solving skills have been instrumental in driving brand and business growth at Henkel and Coca Cola HBC.

Committed to her passion to drive change and to support female leaders on their journey to thrive and succeed, she recently launched her own business where she coaches and consults women and companies across Europe.

Jessica Voermans

Senior Expert

Jessica has 16 years of experience in buying, sourcing and category management in retail and wholesale in the FMCG market, in both brick-and-mortar and e-commerce. Jessica graduated with a Bachelor of Business Administration (BBA) in Fashion management at the Business School TMO in Doorn, the Netherlands. She recently launched her own start-up in sustainable and fairtrade textiles from Bangladesh, and also began studying nutrition and vegan food and works in consultancy today.

Gerrit Venter

Expert Strategic Development

Gerrit is a qualified South African Chartered Accountant, CA(SA). After starting his career with KPMG in South Africa, he joined an international manufacturing and retail group in Europe. He has more than 20 years’ experience in group finance, supply chain, manufacturing and retail, with more than 15 years in senior management positions, including CFO and CEO positions.

Robert Pluim

Expert Corporate Governance, Finance and Logistics

Robert has many years of experience in Corporate Finance, Logistics, Governance and Organization. He worked several years as Finance Manager and CFO in international FMCG companies and the world’s largest luxury brand group. At the beginning of 2013, Robert founded a Consulting Company to bring his management know-how to SMEs. PBS develops value-added solutions for its customers and implements them in a goal-oriented manner. His motto is to bring more value to your business. With his innovative, reliable and sympathetic way of working he supports SMEs on their way to success.

Joerg Hummer

Expert International Business Development & Pricing Strategies

For ten years, Jörg has been running his own business consultancy in Austria, and before that had 15 years of senior positions, lastly as President and Board Member at Jungbunzlauer International AG, the leading manufacturer of food ingredients. His breadth of experience in building international partnerships and business deals is substantial.

Richard Goemans

Expert Legal, M&A, Joint Ventures and Investments

Richard is founder and partner at Venture Lawyers, a boutique law firm in Amsterdam specialising in legal advice for start-ups and investors. Prior to this, he was Partner at the respected Dutch law firm De Breij Evers Boon. Richard brings to Clever Clover a decade of expertise, and importantly a specialised field of interest that our start-ups can benefit from immediately.

Klaus Samitz

Senior Expert

Klaus brings over 25 years of international experience in sourcing and building product lines that truly stand out in the market. He believes that clear differentiation and a deep understanding of a product’s environment are the foundation of every successful launch.

From the first concept to perfect placement at the POS — including smart logistics and partner preparation — Klaus combines strategy with hands-on execution.

Away from work, he’s a proud father of two, passionate about cooking, nature, and connecting people.

Thomas Gigl

Senior Expert E-Commerce & Online Marketing

After graduating in international marketing from the Vienna University of Economics and Business and law from the University of Vienna, Thomas joined Coca-Cola Hellenic and later Henkel to gather years of experience across different areas of the FMCG industry. After that, he deepened his online marketing skills by taking over the online department of the renowned weather data provider UBIMET. In parallel, he founded his herbs & spices start-up ehrenwort. Genussmomente in 2017 which is well established in the Austrian market. In 2019, he founded the digital agency Brandpiloten to share his knowledge and support other start-ups in setting up and scaling their e-commerce business.

Robert Goemans

Expert Audits, Accounting, Taxes and M&A

Robert started his career at Deloitte Amsterdam and has over a decade experience in Audit, Accounting, Taxes and M&A. At Deloitte he was involved in the audit of listed international companies as well as smaller companies and worked on a number of national and international M&A deals from a financial acquisition and vendor due diligence perspective. During this period Robert graduated for his Post-Master Accountancy. Currently Robert co-owns Bendor, a company in Amsterdam that provides business administration, accounting and fiscal services. Currently Bendor services over 100 clients from a wide variety of industries.

Stefan Obermair

Expert quality management and manufacturing

Stefan has worked in the food industry for over 25 years. As a former production and quality manager, he knows the requirements of a modern production company in order to manufacture original and innovative products in series production. Stefan is well networked with food producers and machine suppliers and is not unfamiliar with using machines for others. As a former quality manager, he knows what is wanted and required by authorities and customers and is happy to help.

Gerhard Larcher

Senior Expert

Gerhard is a seasoned Consumer Goods Executive, Business Consultant and Executive Coach with extensive experience in national and international markets.

He has an excellent track record of business turnarounds, innovation launches and international growth with market leaders like Procter&Gamble, Kellogg’s, Red Bull – but also with smaller companies in both food and non-food industries.

His passion is to develop solid 360° commercial strategies, to identify routes to market and to lead the hands-on implementation with key customers. Based on his expertise in Sales, Marketing and General Management, Gerhard serves as a catalyst for fast, sustainable growth – unlocking the potential of both brands and markets.

As an Executive Coach, Gerhard is also focused on building the base for commercial success: the development of business leaders, teams and organisations across regions and cultures.

Ema Horvat

Consultant

As a consultant with focus in agile project management, Ema supports CleverClover’s internationalization initiatives. With experience in customer consulting and project management, she brings a strategic mindset to navigating challenges.

With further background in office support, event coordination, and process optimization she is able to help streamline expansion efforts. She is passionate about supporting enthusiastic people and startups, following their journey, and contributing to their growth on the international stage.

Matus Parizek

Senior Expert

With over a decade of experience in business development, Matus specializes in the fast-moving consumer goods (FMCG) sector. He has successfully co-founded and exited several startups, giving him unique insights into food startup’s challenges and opportunities. As a former Country Manager for a growing distribution company, Matus forged strategic partnerships with top European manufacturers and retailers. His keen eye for innovation and extensive experience with renowned FMCG brands ensure a comprehensive approach to brand development. Matus holds a Master in Innovation & Entrepreneurship from Antwerp Management School and a Bachelor in Business Consultancy International from the University of Applied Sciences Wiener Neustadt.

Christoph Till

Senior Expert

Christoph has been working for more than 20 years in the FMCG industry in global C-Level Positions. Christoph has a very holistic business background, including experiences from Marketing to General Management and from Corporate to Start up environments. His key expertise and enthusiasm is Sales, where he gained know how in international Key  Account steering to Revenue Growth Management and Shopper Marketing. Christoph has been Sales Director for Coca Cola HBC in Austria and was leading Global Sales in Henkel for several years.

Wolfgang Hötschl

Senior Expert Brand Management & FMCG Strategy

Wolfgang is a true brand enthusiast with more than 40 years of active experience in brand management, FMCG and distribution.

Over his career, he has contributed to the development of well-known Austrian brands and companies, including ERSTE Bank, Raiffeisen Club, AGRANA, FINI’S FEINSTES, KELLY’S, SOLETTI, VÖSLAUER, OTTAKRINGER and MANNER. As CEO of KELLY, he helped build KELLY’S and SOLETTI into iconic Austrian consumer brands.

At Clever Clover, Wolfgang supports startups with brand strategy, positioning, market understanding and practical distribution know-how. His strength is combining senior corporate experience with a clear sense of which brands can genuinely win with consumers and retailers.

Marion Pelzel

Senior Expert

Marion Pelzel is an experienced manager with a solid education and extensive expertise in brand management, marketing, communication, and sales. She has over 30 years of experience in the FMCG industry, particularly in the personal care and cosmetics sectors.

Marion is responsible for revenue and profit in key account management and category management for individual brands, including retail activities and P&L responsibility for B&M brand stores. She has successfully led teams through transitions and fostered a culture of adaptability.

Her experience in matrix-oriented work environments enables her to navigate complex structures. She is skilled in market analysis, target audience research, and implementing cross-channel marketing strategies, as well as leveraging e-commerce platforms. Additionally, she has developed and executed successful social media and digital marketing strategies.

Sophia Gsell

Administrative Business Coordinator

With a background in industries like luxury retail, healthcare, and banking, she knows how operations really work—and how to make them work better. Sophia is pragmatic, solution-driven, and loves helping ambitious people and startups grow. At Clever Clover, she supports national and international initiatives with the right mix of precision, flexibility, and a good sense of humour.

Interested in becoming part of our team?

We are always searching for highly motivated and nice experts with an outstanding talent and deep knowledge in a specific area in the FMCG world.

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